Starlife and hype mechanisms: artist T-Shirts by Bruise:

»Over the course of a calendar year, Cyprien Gaillard and I created and distributed nine different t-shirts with the effigies of contemporary artists, much like concert t-shirts. We deliberately reproduced the anonymous production and distribution methods of those shirts sold outside of rock-concerts: during the span of an art fair, the t-shirts were sold by street vendors often recruited from the illegal immigrant workforce of each city.«

Douglas Gordon signing his shirt.
»Each time one of the featured artists had an opening, a designated fan would wear the t-shirt and ask the artist to sign it, much like the ritual that takes place back-stage at a concert.«

copy-paste from vvork